We asked UK employers how and when they communicate with their staff regarding workplace benefits.
  • A third of employers speak to their staff at least once a month about benefits
  • 28% only communicate annually and 7% don’t communicate at all
  • Smaller employers communicate less frequently and 24% don’t communicate at all
  • While email is the most commonly used communication channel, this does vary by company size with smaller employers more likely to use verbal communications

 

The survey of 1,150 employees and 1,001 employers in the UK, conducted by group risk insurer Ellipse in August of this year, asked employers when and how they communicate with their staff.

 

32% speak to their staff at least once a month about benefits; a good level of communication, which was verified when we asked employees, 34% said they received messages monthly. 28% of employers only communicate with their staff once a year and 7% said they never communicate.

 

Communication is key

Chris Morgan, Chief Marketing Officer at Ellipse said, “High quality, frequent communication about the benefits available from the workplace is crucial for employee engagement which is in turn needed for employers to receive a decent return on investment. Monthly communications are ideal, and overall our research shows that most employers are communicating well. I’d urge the third of employers who communicate less frequently to consider their approach.”

 

Results showed small companies communicate less. Just 17% of micro businesses with 1-5 employees remind them monthly about the benefits available and nearly a quarter (24%) never communicate. This compares with 35% of companies with 250+ staff who communicate monthly, and only 3% who never communicate.

 

Favoured communication methods vary depending on the size of company. Results showed that 44% of companies with less than 10 employees tend to rely on verbal communications by managers. 49% of companies with 11+ employees use email as their main communications method.

 

Morgan said “Small companies may have less resources to devote to benefit communication, but even simple strategies can be effective. Basically, if employees are not aware of their benefits, the employer is not getting full value from their investment. Small companies simply cannot afford not to communicate.”

 

“With no single overwhelmingly preferred method, employers should vary their communications depending on their workforce. Benefit managers must think like marketers. By using targeting messaging via multiple channels so that this important messaging has the best chance of getting through.”

 

Click here to read the full research report.

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